In a world where students have more choices than ever, one destination continues to top the list — Canada. According to the latest Spring 2025 ApplyBoard Student Pulse Survey, Canada remains the number one pick for international students looking to build their future abroad.
This isn’t just about beautiful campuses and maple leaves. The country’s reputation for top-tier education, post-graduation work options, and an inclusive society keeps students choosing Canada year after year. And even with rising global costs and policy updates, international students in Canada are showing no signs of slowing down.
Let’s dive deeper into what’s fueling this unstoppable interest.
Survey Reveals Canada Leads in Student Interest
The Apply Board Student Pulse Survey collected insights from nearly 850 prospective students worldwide. The result? An impressive 94% of respondents showed some level of interest in studying in Canada.
Interestingly, while the U.S. attracted a slightly higher number of students “extremely interested” in studying there, Canada came out ahead overall. The reason is simple — more students fell into the “very interested” and “moderately interested” categories for Canada, giving it the highest score by weighted average.
This continued interest highlights Canada’s reliable reputation for:
- High-quality education.
- Culturally diverse communities.
- Clear immigration and post-study work pathways.
For international students in Canada, opportunities extend well beyond the classroom. From the popular Post-Graduation Work Permit (PGWP) to multiple permanent residency options, the country makes it easier for students to turn their academic experience into a lasting future.
Affordability and Value Matter More Than Ever
It’s no surprise that cost is a growing concern for students worldwide. In fact, 77% of surveyed students listed affordable tuition fees as their number one priority when choosing where to study. This was followed by factors like:
- Graduate employment rates (57%)
- Programs aligned with career goals (49%)
- Teaching quality (47%)
Though rising living expenses are a global issue, most students aren’t letting financial concerns delay their plans. Only 9% said they’d defer their studies due to money issues. Instead, many are adapting by:
- Opting for shorter or accelerated programs.
- Considering more affordable colleges.
- Looking for scholarships and co-op job placements.
For Canadian schools, this presents a timely opportunity. Institutions offering three-year bachelor’s degrees, compressed programs, or in-demand diplomas can attract budget-conscious students without sacrificing quality.
Why Students Still Choose Canada
| Reason | Why It Matters |
| Quality education | Globally respected programs and degrees |
| Affordable study options | Lower tuition compared to other countries |
| Career-building opportunities | Strong post-study work permits (PGWP) |
| Inclusive and diverse society | Safe, welcoming environment |
| Clear immigration pathways | Easier transition from study to PR |
Graduate Programs Are Becoming More Popular
Another key trend? The growing demand for graduate-level education. Over half of the students surveyed said they plan to pursue a master’s degree. Meanwhile, interest in doctoral programs increased by four percentage points compared to the previous year.
This isn’t just about academic ambition. Many students see advanced degrees as a practical path toward better career options and easier immigration processes. In Canada, master’s and PhD graduates benefit from extended work permits and are often favoured in permanent residency streams.
As a result, while undergraduate degrees remain popular, postgraduate certificates and diplomas are losing ground in favour of full master’s and PhD programs.
Emerging Destinations, But Canada Holds Its Lead
While Canada remains the top destination, affordability concerns have students considering alternatives. Countries like Denmark, Finland, Italy, and the Netherlands have seen increased interest. Even Nigeria and Japan made it onto the list of the top 10 emerging study destinations.
That said, international students in Canada aren’t easily swayed. Search trends still favour Canada for those seeking reputable education, smoother visa processing, and post-graduation pathways. New regulations might influence choices temporarily, but Canada’s overall appeal keeps it ahead of the competition.
Popular Career Goals Reflect Global Workforce Needs
What are students hoping to do after graduation? The survey revealed:
- Engineering (especially software and civil) topped the list.
- Health-related careers, including nursing, came in second.
- Fields like cybersecurity, artificial intelligence, and data analysis continue to gain popularity.
Entrepreneurial ambitions were also common, with many students dreaming of becoming business owners or consultants.
These preferences align closely with Canada’s labour market needs. The country faces ongoing talent shortages in healthcare, engineering, and tech — areas where international graduates are highly valued.
Canada Still Reigns for International Students
Despite shifts in policy and rising costs worldwide, Canada’s position as a top education destination remains firm. The latest data shows international students in Canada are drawn to its balanced mix of quality education, career-building opportunities, and supportive immigration pathways.
For those weighing their study abroad options in 2025, Canada continues to deliver value, security, and long-term prospects like no other.Looking to study in Canada? Book a consultation with ImmigCanada and start your journey today!
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