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Prince Edward Island (PEI) has set a new benchmark for tourism in 2024, achieving remarkable growth in both visitor numbers and economic contributions. This small but vibrant province welcomed an impressive 1.7 million visitors, generating $520.7 million in direct spending. These figures not only mark a significant boost from previous years but also highlight PEI’s status as a must-visit destination in Canada.

Record-Setting Tourism Growth

PEI’s tourism surge can be attributed to a strategic, all-industry approach designed to promote the island year-round. Whether for vacations, business meetings, conventions, or sporting events, PEI has successfully positioned itself as a dynamic destination. Key performance indicators showcase the scale of this growth:

• Visitor Numbers: 1.71 million non-resident visitors, up 6% from 2023 and 5% higher than the previous record set in 2019.
• Economic Impact: $520.7 million in visitor spending, a 4% increase from 2023 and 7% above 2019 levels.
• Provincial Revenue: Tourism generated $87.9 million in tax revenue, marking a 4.5% rise over 2023 and a 7% increase from 2019.

Transportation and Accessibility Boosts

Improved accessibility has been a game-changer for PEI’s tourism growth:

These transportation milestones have made PEI more accessible than ever, contributing directly to tourism growth.

Accommodation, Dining, and Leisure Records

PEI’s hospitality and leisure sectors also experienced record-breaking growth:

• Accommodation: A 25% increase in licensed operations compared to 2019.
• Overnight Stays: 3% growth over 2023, even post-Canada Winter Games.
• Food & Beverage: 35% more establishments than in 2019, with revenue up 2% from 2023 and 39% from 2019.
• Leisure Activities: PEI golf recorded a 12% growth over its previous high, with total golf vacation sales 48% above 2019 levels.

Digital Engagement and Cultural Experiences

PEI’s digital presence also soared, with Tourism PEI’s websites attracting 4.87 million visits—up 71% from 2023 and 136% from 2019. Cultural and heritage sites welcomed more visitors than ever, with a 5% increase compared to the last record in 2019.

The Future of PEI’s Tourism Industry

Tourism accounts for about 6% of PEI’s GDP—three times the national average—supporting over 8,900 full-time jobs across the province. Looking ahead to 2025, the government and industry partners plan to sustain this momentum through innovative strategies aligned with PEI’s five-year tourism plan.

In conclusion, Prince Edward Island’s tourism industry has not only rebounded but flourished in 2024. With record-breaking numbers in visitor arrivals, spending, and digital engagement, PEI’s tourism landscape is set to thrive, continuing to be a vital part of the Canadian economy.

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